I decided to do a quick snapshot on how carpet stores are doing in obtaining customer ratings and reviews on their Google My Business pages. I chose to use four metro areas for my research.
In an Excel spreadsheet I made a column for the city, store name, Number of total reviews, Overall Star Rating and then performed four separate searches (listed below). I added each store listing to the spreadsheet with their rating/review totals. Then summarized and did some math calculations for the results.
carpet stores in Chicago
carpet stores in Atlanta
carpet stores in Dallas
carpet stores in Los Angeles
I added each store and then I tallied up the results in the Excel spreadsheet. Below is a summary of the results. It is pretty sad to say the least.
This clearly shows that carpet stores do not understand the importance of acquiring positive customer reviews. About 98% of the carpet stores are clearly missing opportunities to convert online flooring shoppers into new leads.